Posts Tagged ‘SEO’
SEO Snake Oil
I look at Website Grader from HubSpot now and again to see how it grades Oshyn’s website following changes. The info has been very insightful. But for some reason the Grader tool does not always find our blog and penalizes us (thus making it hard to know if it thinks our site has improved overall). [...]
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Tags: hubspot, SEO, seo snake oil, website grader, website marketing, website seo
Why aren’t marketers hollering about decapitated Content Management Systems (CMS)? Are they insane? Or are they just not “in the know”? Search Drives Web To paraphrase Gary Vaynerchuk, “There’s this great new company, you might have heard of called Google.” Okay, sarcasm aside, many people use “search” or a “search engine” even to go to [...]
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Tags: @oshyn_inc, cms, content management, crm integration, inbound marketing, Inc, marketing automation, online lead managment, oshyn, SEO, serps, wcm, web content management
Ego-Based Keywords
Have you ever sat staring at your computer screen trying to think of keywords? Or have you been asked to come up with essential keywords for your company? To come up with the right keywords, you need to know how people will look for you. I was recently watching a demo from Compendium and they [...]
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Tags: compendium, conversation marketing, ian lurie, keywords, linkedin, oshyn, SEO
blogging as a business strategy
Today I watched a webinar by Compendium about blogging strategies. First, I was pleased that much of what I’ve stood behind in blogging was true. But mostly, Compendium’s tool and own blog site are impressive! Since the beginning of 2009 they’ve seen a 90% increase in Lead Generation from their blog. That’s amazing. Blogging creates [...]
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Tags: blog, blogging, compendium, internet marketing, oshyn, SEO
Anchor Text in LinkedIn
Apparently you can use Anchor Text in your LinkedIn profile. I just test drove this idea on my LinkedIn profile at www.linkedin.com/in/kimberlymccabe. I’m not going to profess to be an expert on using Anchor Text. However, I can tell you that it has improved the reach of Oshyn, Inc’s press releases: www.oshyn.com For more information [...]
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Tags: anchor text, linkedin, search engine optimization, SEO
Will Bing Bring Bill Bling?
Yesterday I was ‘bing’-ing away to check out the search results for Oshyn. There’s a pretty big difference in some of the listings in bing, google and yahoo. Not to mention that “bing” has only ONE syllable and ONE vowel. I thought there was some Web 2.0 rulebook that said all internet brands needed 3 [...]
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Tags: bing, google, oshyn, search, SEO, yahoo!
SEO for the right-brained
Copywriting for advertising focuses on writing memorable words and phrases that drive the brand message. How often to do you concentrate on a commercial? (Be honest!) Has one ever caught your attention but you didn’t catch where to buy or how to get more info? That’s bad copywriting! You have to use your company name [...]
Filed under: Marketing | 1 Comment
Tags: advertising, copywriting, Marketing, SEO
Press Release Distribution
The rules used to be: Get an agency. But alas I remember my days of working with Burson Marsteller and the enormous figure that kept eating away at the marketing budget. And were we getting PR? It seemed not. Any coverage tended to be from our Earnings Statements. Eventually my infamous “boss” KVR as we [...]
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Tags: journalists, Marketing, new hire, newswire, PR, public relations, publicity, SEO
