Posts Tagged ‘oshyn’
I have spoken to many B2B organizations lately about Social Media. Many held the position that they were unclear as to how to start or whether Social Media is even “right” for B2B organizations. Of course it is “right”, but how will differ for any one organization. There are many ways to tweak your engagement [...]
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Tags: b2b, b2b marketing, internet marketing, online marketing, oshyn, social media, social media marketing, social media marketing plan
Ego-Based Keywords
Have you ever sat staring at your computer screen trying to think of keywords? Or have you been asked to come up with essential keywords for your company? To come up with the right keywords, you need to know how people will look for you. I was recently watching a demo from Compendium and they [...]
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Tags: compendium, conversation marketing, ian lurie, keywords, linkedin, oshyn, SEO
I was just reading a blog post http://www.briansolis.com/2009/07/the-influencers-dilemma-the-battle-for-mindshare-amid-media-turmoil/ and what I had to say was too long for the comment section. So here we go… But its not just about social media – its all about how you connect with the world. Let’s look at old-school brick and mortar (had to use it). When stores [...]
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Tags: cms, content authoring, OMS, oshyn, sitecore, social media, wcm
Whitepapers and Lead Generation
I was just reading an article on MarketingProfs in November 2008. The article says that only 5% of people will download whitepapers from your website when confronted with a form. At Oshyn, we have a straight forward form and we’ve had many downloads of our whitepapers. Yet in the MarketingProfs article it claims that Documetrics [...]
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Tags: b2b, docmetrics, lead generation, oshyn, salesforce.com, whitepapers
does cold calling still work?
When I worked in sales and business development for Wells Fargo Bank, Citibank and Mutual of America – everyone was always yaking about the # of calls they made. Cold calls. Cold calls and more cold calls. All these companies bought lead lists and distributed them to us as “gold mines”. It often seemed like [...]
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Tags: citibank, cms, content management, inbound markeing, interactive, internet marketing, mutual of america, oshyn, social media, web site, website, wells fargo
The first question that comes to mind for many marketers is – how would I use an iPhone app? What kind of app could I design that would be useful or fun for iPhone users? Well that clearly depends on your precise client…but you should definitely start seriously looking at the usage habits and loyalty [...]
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Tags: Blackberry, iphone, Marketing, mobile, mobile platforms, oshyn, smartphone
blogging as a business strategy
Today I watched a webinar by Compendium about blogging strategies. First, I was pleased that much of what I’ve stood behind in blogging was true. But mostly, Compendium’s tool and own blog site are impressive! Since the beginning of 2009 they’ve seen a 90% increase in Lead Generation from their blog. That’s amazing. Blogging creates [...]
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Tags: blog, blogging, compendium, internet marketing, oshyn, SEO
Twitter for Business
http://twitter.com/Oshyn_Inc It’s not all about you. You need to engage in other’s conversations and share information. Building a following takes time. There are some tools that allow you to build a following faster – but I think the value is pretty empty. You could be following a 89 year old Qumari who will never need [...]
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Tags: oshyn, tweepular, twitter
Will Bing Bring Bill Bling?
Yesterday I was ‘bing’-ing away to check out the search results for Oshyn. There’s a pretty big difference in some of the listings in bing, google and yahoo. Not to mention that “bing” has only ONE syllable and ONE vowel. I thought there was some Web 2.0 rulebook that said all internet brands needed 3 [...]
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Tags: bing, google, oshyn, search, SEO, yahoo!
I was just reading a blog post on CMSMyth by George. He was sharing impactful quotes from a recent conference. One that struck me as a CMS user was, “As long as you are using Word, I can’t help you.” This is a problem with many CMS systems – and yet there are few solutions offered [...]
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Tags: cms, content management system, InDesign, MS Word, oshyn, wcm
