Posts Tagged ‘oshyn’
Recently, I had the pleasure of chatting with Jimmy Ellis the Director of Optimization Research at MarketingExperiments.com about their take on form optimization. I was pretty impressed. I’ve been doing a lot of research on CTA and form optimization as I’ve been changing things up on oshyn.com. Of course, I didn’t want to change just [...]
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Tags: CTA optimization, form optimization, lead generation, Marketing, marketingexperiments, online marketing, oshyn
More about “Content is King”
You have a website. Yay! How do you make your content work for you? I’ll give some bullet point tips/ideas: • You can repurpose your content to social media sites • You can use social bookmarking to increase “Get Found” phenomena • Your Google or Bing SERPS are up • You’ve got content for link-building [...]
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Tags: cms, content management, digital marketing, online marketing, oshyn, social media
Why aren’t marketers hollering about decapitated Content Management Systems (CMS)? Are they insane? Or are they just not “in the know”? Search Drives Web To paraphrase Gary Vaynerchuk, “There’s this great new company, you might have heard of called Google.” Okay, sarcasm aside, many people use “search” or a “search engine” even to go to [...]
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Tags: @oshyn_inc, cms, content management, crm integration, inbound marketing, Inc, marketing automation, online lead managment, oshyn, SEO, serps, wcm, web content management
What NEW Features for Twitter?
I was thinking about the very cool Sitecore OMS after talking to one of Oshyn’s contacts at Rackspace about the features of Sitecore OMS that I love. And I started wondering to myself, how can we use some of these features in Twitter? What Twitter needs now, is a way for tweeple to see where [...]
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Tags: cms, oshyn, sitecore oms, twitter, twitter features, twitter lists
Twitter Lists
Well now it seems that Twitter has made Twitter Lists available to everyone. Cool! So what can you do with Twitter lists? Well you can more easily categorize Tweeple you follow. You can also categorize people that you don’t yet follow (for whatever reason) so that you can follow them later. One reason might be [...]
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Tags: @oshyn_inc, cms, cms on twitter, content management, open text, open text on twitter, opentext, oshyn, oshyn inc, sitecore, sitecore on twitter, twitter, twitter for marketers, twitter lists, using twitter, www.oshyn.com
Yesterday I was giving a run-through of all the things we do on Twitter at Oshyn, Inc. I was asked what the benefit of using TweetLater now called SocialOomph was. I explained that it allows us to schedule Tweets to one or several accounts for later distribution. This way we can share information we want [...]
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Tags: cms, content management, future tweet, Inc, oshyn, scheduling tweets, social media, social media marketing, socialoomph, tweetlater, twitter, wcm
Nokia has launched an all new marketing tool. A very large sign hanging from a crane high over they skyline in London. Using an application called Ovi Maps you can enter your Good Things on the website and cross your fingers your Good Things get displayed on the enormous sign post. Check it out here: [...]
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Tags: good things, mobile, mobile phones, nokia, nokia good things, oshyn
Anyone who knows me, knows I spend a lot of time “communicating”; email, IM, Facebook, Twitter, SMS, mobile and well not even a traditional landline – but VOIP. In these myriad of communications with people it became apparent that there are a plethora (unfortunately) of people that work for companies or universities that have not [...]
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Tags: b2b, bit.ly, facebook, hashtags, internet marketing, linkedin, oshyn, social media, social media marketing, social media white paper, twitter
Tweet Reach
The question commonly asked about Twitter is how to analyze its ROI. Though I have not come to a definitive answer on a complete ROI evaluation, I have found more interesting tools to evaluate “reach”. Tweet Reach provides information about the reach of your tweets. Unfortunately, Tweet Reach claims to be limited in the number [...]
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Tags: liveserver, online marketing, open text, oshyn, social media, social media metrics, tweet reach, twitter, twitter analytics
