Posts Tagged ‘online marketing’
I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems Beauty is the [...]
Filed under: Marketing, Online Advertising, social media, twitter, Uncategorized | Leave a Comment
Tags: deals, group coupons, groupon, living social, LivingSocial, online marketing, shellac
Recently I attended Sitecore’s Digital Trend Spot in London. The one day conference centered around using online technology in innovative ways. A phrase I heard numerous times was “Context is King”. Well there are a lot of “Kings” in Social Media and I recently wrote about three: Content, WCM and Social Media. So “Context is [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media, twitter | 2 Comments
Tags: online marketing, social media, social media integration, social media marketing, video
Apparently Cathay Pacific’s service is great. Their latest commercial campaign has me sold. It’s an EXCELLENT example of creating an engaging, human and believable campaign. The campaign running on CNN.com seems to produce little friction. The ads are short, interesting, and engaging. And when you click-through the landing page makes sense. The branding and message [...]
Filed under: Uncategorized | 1 Comment
Tags: brand continuity, branding, cathay pacific, online advertising, online marketing
You’ve heard the line “Content is King”, right? Well my take is that Web Content Management (WCM) system, Social Media, and Content are the three Kings! They’re all intrinsically tied and important to making your website a success. I was inspired to write a white paper about this after many online and offline discussions. I [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media | Leave a Comment
Tags: cms, content strategy, online marketing, social media, wcm
Personal Brand: Flavors.me
I recently happened upon Flavors.me. My first concern was that in British English it would be “Flavours.me”. And I thought, “I hope that doesn’t affect the site’s SEO!” So of course I went to the url: flavours.me and of course the smart people at Flavors.me have bought that domain too and created a redirect. Phew! [...]
Filed under: inbound marketing, Marketing, social media, twitter | 4 Comments
Tags: online marketing, personal branding, social media
Beware the lurkers. I think when company employees talk about their competitor’s products or services in social media like Twitter or Facebook in ways that are negative or back-handedly trying to point out what they deem deficiencies – they can ultimately be creating a negative portrayal of themselves and their company. People may not respond [...]
Filed under: Uncategorized | 2 Comments
Tags: competition, online marketing, reputation management, social media
Publicity via HARO
I recently heard about a website www.helpareporter.com. HARO is an acronym for Help A Reporter Out. Journalists and bloggers can submit story ideas the HARO community. I decided to register and test it out. Each day I receive several emails from HARO with a list of stories from journalists looking for experts. After a few [...]
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Tags: HARO, online marketing, PR, public relations, publicity
I keep track of some competitors’ rankings on compete.com and alexa.com. One (can’t tell you who) has incredibly low bounce rates and very high page views. Yet when I look at their website there is nothing amazing about it. There is a huge difference between their global and US Alexa.com ranking – with the US [...]
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Tags: alexa, alexa.com, online marketing, website marketing, website traffic
Recently, I had the pleasure of chatting with Jimmy Ellis the Director of Optimization Research at MarketingExperiments.com about their take on form optimization. I was pretty impressed. I’ve been doing a lot of research on CTA and form optimization as I’ve been changing things up on oshyn.com. Of course, I didn’t want to change just [...]
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Tags: CTA optimization, form optimization, lead generation, Marketing, marketingexperiments, online marketing, oshyn
Take a quick look around the web and its clear we need more than a few nips and tucks. Today Forrester announced their prediction that US online retail will grow at a 10% compound annual rate over the next 5 years reaching $249 billion by 2014. Forrester predicts that most of the US retail growth [...]
Filed under: Uncategorized | 2 Comments
Tags: cms, extreme makeover, inbound marketing, internet marketing, mobile marketing, online marketing, wcm, website makeover, website redesign
