Posts Tagged ‘Marketing’
SEO for the right-brained
Copywriting for advertising focuses on writing memorable words and phrases that drive the brand message. How often to do you concentrate on a commercial? (Be honest!) Has one ever caught your attention but you didn’t catch where to buy or how to get more info? That’s bad copywriting! You have to use your company name [...]
Filed under: Marketing | 1 Comment
Tags: advertising, copywriting, Marketing, SEO
Press Release Distribution
The rules used to be: Get an agency. But alas I remember my days of working with Burson Marsteller and the enormous figure that kept eating away at the marketing budget. And were we getting PR? It seemed not. Any coverage tended to be from our Earnings Statements. Eventually my infamous “boss” KVR as we [...]
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Tags: journalists, Marketing, new hire, newswire, PR, public relations, publicity, SEO
Honda Choir – successful?
Here is proof that there is always room for innovation in marketing. You just have to think outside the box! In fact I prefer to say that you must make Origami out of the box. For me, the most exciting part of marketing is finding a solution to a problem. That might involve mind-mapping. It [...]
Filed under: Uncategorized | Leave a Comment
Tags: advertising, brand-centric, honda, interactive, Marketing, oshyn
Counterfeit
This may seem a controversial question for some. Some say companies are asking for counterfeits by pricing their products way out of reach of the common person. However, every entity has its own reasons/values/strategies for creating goods or services with certain price points. What are you really getting when you buy a fake? Are you [...]
Filed under: Marketing | 2 Comments
Tags: Chanel, Comite Colbert, contrafacon, counterfeit, fake, Gucci, Hermes, Louis Vuitton, luxury, Marketing, Prada
iphone applications
Exciting times are on their way! We have just announced to the world that Oshyn (http://www.oshyn.com) is a Certified iPhone Application Developer. It’s very exciting to see the tremendous growth of the iPhone user base. Though, I wonder what the people at Apple thought when Carrie (in Sex and the City…the movie) looked at Samantha’s [...]
Filed under: Marketing | Leave a Comment
Tags: carrie bradshaw, goole maps, iphone, iphone apps, Marketing, mobile, mobile markets, mobile platforms, samantha jones, sex and the city, web 2.0
