Posts Tagged ‘Marketing’
What makes a consumer happier than great customer service? Great customer service is memorable. There are so many ways that a company’s employees can bury all the great efforts that have gone into creating a great product or delivering a good service. And these days it seems like bad or oblivious customer service is the [...]
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Tags: customer service, Marketing, shopping
Recently, I had the pleasure of chatting with Jimmy Ellis the Director of Optimization Research at MarketingExperiments.com about their take on form optimization. I was pretty impressed. I’ve been doing a lot of research on CTA and form optimization as I’ve been changing things up on oshyn.com. Of course, I didn’t want to change just [...]
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Tags: CTA optimization, form optimization, lead generation, Marketing, marketingexperiments, online marketing, oshyn
I’ve lived in Toronto, Los Angeles and Paris. I’ve travelled to many other places with Starbucks – Vancouver, San Diego, New York, Boca Raton, Atlanta, London and San Francisco. I love coffee but this beverage can greatly vary in taste depending on the particular coffee used, freshness of beans, ratio of grind to water, temperature, [...]
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Tags: branding, consumer trust, howard schultz, Marketing, starbucks, starbucks consistency
The first question that comes to mind for many marketers is – how would I use an iPhone app? What kind of app could I design that would be useful or fun for iPhone users? Well that clearly depends on your precise client…but you should definitely start seriously looking at the usage habits and loyalty [...]
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Tags: Blackberry, iphone, Marketing, mobile, mobile platforms, oshyn, smartphone
Today Media Post posted a note about how the billionth iPhone app had been downloaded with plenty of hoopola for the lucky teen. That’s great news for Oshyn, Inc (http://www.oshyn.com) which develops iPhone apps. They currently have an app available in the iPhone apps store for free – its called “Oshyn’s Fifteen”. You can see [...]
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Tags: app, iphone, Marketing, mobile, oshyn
Sponge Bob Demographics
What’s all the buzz about Burger King’s new commercial? Well watch it first: http://www.culture-buzz.com/Burger-King-Likes-SpongeBob-SquarePants-2125.html The questions about its effectiveness center around its target audience. Well the target audience of rap listeners is mostly under 34 and oddly college educated. I think in some ways the ad is genius. People are becoming much more difficult to [...]
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Tags: @oshyn_inc, AdAge, Burger King, Marketing, oshyn, sponge bob, twitter
Re-blog from My Oshyn Marketing blog here: http://www.oshyn.com/_blog/Marketing …also known as Tweetburner. This is a handy little Twitter tool to have bookmarked. Sometimes that 140 character limit (Twitter tweet limit) puts a whole new spin on precision. To help you along, Tweetburner shrinks your LONG URLs into tiny urls or rather twurls. Example: CMS Watch [...]
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Tags: blogging, Marketing, oshyn, reposting, RT, twitter
Today I ventured into Printemps on Boulevard Haussman in Paris. It is a “grand magasin” or very large department store. I was happily mulling about in my 4 inch Maison Martin Margiela boots enjoying the not-too-loud trendy music. Suddenly my enjoyable experience came to a screeching and loud halt. The annoying annoucements…. I thought these [...]
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Tags: atmosphere, consumer experience, fashion, Marketing, shopping
Marketing people can learn a lot about methodology and even strategy from IT consultants. In marketing we work with a lot of “fuzzy logic”.
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Tags: Marketing, oshyn, social media
Best CMS? And no time delay?
As the social media realm explodes at an exponential rate, institutions, companies….everyone….is beginning to see that they must jump in the game now. (or else….) HEC Paris for example, is in the midst of redeveloping their website; implementing new design and a new CMS. Even current MBA students are involved, having recently completed a benchmark [...]
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Tags: cms, higheredexperts.com, Marketing, website
