Posts Tagged ‘cms’
You’ve heard the line “Content is King”, right? Well my take is that Web Content Management (WCM) system, Social Media, and Content are the three Kings! They’re all intrinsically tied and important to making your website a success. I was inspired to write a white paper about this after many online and offline discussions. I [...]
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Tags: cms, content strategy, online marketing, social media, wcm
I was thinking about Jim Collins’ book Good to Great and what makes a Good v. Great company. Then I was thinking about how that applies to what makes a Good Website v. a Great Website, in terms of the WCM powering it. I was thinking about a recent conversation I had with a .NET [...]
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Tags: cms, website marketing, website redesign
Take a quick look around the web and its clear we need more than a few nips and tucks. Today Forrester announced their prediction that US online retail will grow at a 10% compound annual rate over the next 5 years reaching $249 billion by 2014. Forrester predicts that most of the US retail growth [...]
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Tags: cms, extreme makeover, inbound marketing, internet marketing, mobile marketing, online marketing, wcm, website makeover, website redesign
More about “Content is King”
You have a website. Yay! How do you make your content work for you? I’ll give some bullet point tips/ideas: • You can repurpose your content to social media sites • You can use social bookmarking to increase “Get Found” phenomena • Your Google or Bing SERPS are up • You’ve got content for link-building [...]
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Tags: cms, content management, digital marketing, online marketing, oshyn, social media
Why aren’t marketers hollering about decapitated Content Management Systems (CMS)? Are they insane? Or are they just not “in the know”? Search Drives Web To paraphrase Gary Vaynerchuk, “There’s this great new company, you might have heard of called Google.” Okay, sarcasm aside, many people use “search” or a “search engine” even to go to [...]
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Tags: @oshyn_inc, cms, content management, crm integration, inbound marketing, Inc, marketing automation, online lead managment, oshyn, SEO, serps, wcm, web content management
What NEW Features for Twitter?
I was thinking about the very cool Sitecore OMS after talking to one of Oshyn’s contacts at Rackspace about the features of Sitecore OMS that I love. And I started wondering to myself, how can we use some of these features in Twitter? What Twitter needs now, is a way for tweeple to see where [...]
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Tags: cms, oshyn, sitecore oms, twitter, twitter features, twitter lists
Twitter Lists
Well now it seems that Twitter has made Twitter Lists available to everyone. Cool! So what can you do with Twitter lists? Well you can more easily categorize Tweeple you follow. You can also categorize people that you don’t yet follow (for whatever reason) so that you can follow them later. One reason might be [...]
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Tags: @oshyn_inc, cms, cms on twitter, content management, open text, open text on twitter, opentext, oshyn, oshyn inc, sitecore, sitecore on twitter, twitter, twitter for marketers, twitter lists, using twitter, www.oshyn.com
Yesterday I was giving a run-through of all the things we do on Twitter at Oshyn, Inc. I was asked what the benefit of using TweetLater now called SocialOomph was. I explained that it allows us to schedule Tweets to one or several accounts for later distribution. This way we can share information we want [...]
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Tags: cms, content management, future tweet, Inc, oshyn, scheduling tweets, social media, social media marketing, socialoomph, tweetlater, twitter, wcm
I was just reading a blog post http://www.briansolis.com/2009/07/the-influencers-dilemma-the-battle-for-mindshare-amid-media-turmoil/ and what I had to say was too long for the comment section. So here we go… But its not just about social media – its all about how you connect with the world. Let’s look at old-school brick and mortar (had to use it). When stores [...]
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Tags: cms, content authoring, OMS, oshyn, sitecore, social media, wcm
does cold calling still work?
When I worked in sales and business development for Wells Fargo Bank, Citibank and Mutual of America – everyone was always yaking about the # of calls they made. Cold calls. Cold calls and more cold calls. All these companies bought lead lists and distributed them to us as “gold mines”. It often seemed like [...]
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Tags: citibank, cms, content management, inbound markeing, interactive, internet marketing, mutual of america, oshyn, social media, web site, website, wells fargo
