Archive for the ‘Uncategorized’ Category
Beware the lurkers. I think when company employees talk about their competitor’s products or services in social media like Twitter or Facebook in ways that are negative or back-handedly trying to point out what they deem deficiencies – they can ultimately be creating a negative portrayal of themselves and their company. People may not respond [...]
Filed under: Uncategorized | 2 Comments
Tags: competition, online marketing, reputation management, social media
Retweets From Websites
This is a plea. I know websites using Twitter share buttons want to get the most bang for their buck. I get it. But when I click on the Twitter button to share, all I want to share is the shortened URL a headline and maybe a hashtag. I don’t care if its from your [...]
Filed under: Uncategorized | Leave a Comment
Twitter Button vs. Tweetmeme
Twitter is now offering its own Tweet Button which includes their own URL shortening so that website visitors can quickly tweet information they want to share. I’m wondering how this will effect the very popular Tweetmeme. Tweetmeme is a popular tweet content aggregator that determines the popularity of all Tweets. Tweetmeme it seems has become [...]
Filed under: inbound marketing, social media, twitter, Uncategorized | 2 Comments
Tags: datasift, social media, social media buttons, tweetmeme, twitter button, twitter retweets
Spooky. That’s the first word that came to mind when I saw this headline in an email newsletter from AdAge MediaWorks. This is a “mad” idea! OMO the leading laundry detergent brand in Brazil has put cameras with GPS that gets activated when consumers take the product off the shelf. Then OMO has a team [...]
Filed under: Uncategorized | Leave a Comment
Tags: crazy marketing idea, marketing campaign, social media marketing
Tonight I was talking to some peeps about Apple’s Death Grip and their latest PR campaign to show that other vendors have the same problem. What were they thinking? I was thinking that BlendTec should blend a bunch of white colored MAC parts and take the results and make like doing lines of coke and [...]
Filed under: Uncategorized | Leave a Comment
Tags: apple, blend tec, blendtec, iphone, mac
Today there’s a bit of exciting news in Social Media for companies that are trying to figure out how to leverage social media in their marketing mix and overall business operations. There’s been several exciting social media campaigns lately from companies like the “Coca-Cola Happiness Machine” and the “Old Spice Guy” Today at 3pm EST [...]
Filed under: Uncategorized | Leave a Comment
Tags: facebook marketing, facebook page, new social media campaign, product launch
I created this presentation over a year ago when the Prezi tool was still really new. The userface is much improved. Anyway, I thought I’d share this Prezi so you can see how it can add emphasis to a presentation. Unfortunately I haven’t figured out how to embed Prezi on WordPres – the embed code [...]
Filed under: Uncategorized | Leave a Comment
Tags: prezi, website redesign
Publicity via HARO
I recently heard about a website www.helpareporter.com. HARO is an acronym for Help A Reporter Out. Journalists and bloggers can submit story ideas the HARO community. I decided to register and test it out. Each day I receive several emails from HARO with a list of stories from journalists looking for experts. After a few [...]
Filed under: Uncategorized | Leave a Comment
Tags: HARO, online marketing, PR, public relations, publicity
How could a company like Apple release a product with such a huge issue as where you hold the iPhone? How could this not have come to light in testing. Are Apple employees trained to hold their phones only in a Steve Jobs approved style? This will become the new name for bad drivers, “iPhone [...]
Filed under: Uncategorized | Leave a Comment
Tags: iphone 4, product design, product recall
