Archive for the ‘Uncategorized’ Category
I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems Beauty is the [...]
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Tags: deals, group coupons, groupon, living social, LivingSocial, online marketing, shellac
What makes a consumer happier than great customer service? Great customer service is memorable. There are so many ways that a company’s employees can bury all the great efforts that have gone into creating a great product or delivering a good service. And these days it seems like bad or oblivious customer service is the [...]
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Tags: customer service, Marketing, shopping
The California Milk Processor Board recently launched a new campaign that has stirred up quite the controversy. The campaign targets men by pitching milk as a PMS symptom reliever. So what’s the problem with that? Well apparently they’ve taken the humor further than some like. Well you can’t please everyone. I learned about the campaign [...]
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Tags: change.org, got milk
Last year I blogged about a new business that had opened in the neighborhood. I kept the name of the business concealed to respect the business. The business has now closed as has one that opened up around the same time next door. Both had good concepts. So why did they fail? Here’s my observation/speculation… [...]
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I love a good challenge. I learned at a young age just how fragile life is. It’s unpredictable and you can coast through it or you can really live it. I think I’ve definitely done this. Through many adventures, snakes & ladders – I found my way to the world of the web. Well granted [...]
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#RB the new #FF?
I’ve been trying my hand at Empire Avenue. For personal (Ticker: KIMKIM) and business (Ticker: Sitecore). It seems that that ‘game’ is an inaccurate portrayal of Empire Avenue. It’s a game in the sense that the currency isn’t traded on stock markets and stocks have no ties to Sarbox or FINRA. But what Empire Avenue [...]
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Tags: eaves, empire avenue, social media
When it comes to Social Media and getting people to want to share your content, I believe that making the process easy can’t be stressed enough. There is great value in getting people to share your content – its free distribution. I’m quite surprised when I happen upon pages on well-known media websites that have [...]
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Tags: content, content marketing, sharing buttons, social buttons, social media, twitter
I was just scrolling through Facebook when I saw an update from Facebook about Etsy which allows you to find “personal” gifts for friends based on interests and likes. This I had to check out. Now let me preface by saying I think my analysis of the usability of Etsy should be pretty good. I [...]
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Tags: christmas gifts, etsy, facebook, gifts
Apparently Cathay Pacific’s service is great. Their latest commercial campaign has me sold. It’s an EXCELLENT example of creating an engaging, human and believable campaign. The campaign running on CNN.com seems to produce little friction. The ads are short, interesting, and engaging. And when you click-through the landing page makes sense. The branding and message [...]
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Tags: brand continuity, branding, cathay pacific, online advertising, online marketing
My New Company Name
The economy it seems has increased the volume of budding entrepreneurs looking to live the American Dream. The internet has definitely made it easier than ever to launch a business. I’ve noticed that a first step for many in researching business names is to look up domain names on services like GoDaddy to see if [...]
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