Archive for the ‘social media’ Category
I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems Beauty is the [...]
Filed under: Marketing, Online Advertising, social media, twitter, Uncategorized | Leave a Comment
Tags: deals, group coupons, groupon, living social, LivingSocial, online marketing, shellac
What makes a consumer happier than great customer service? Great customer service is memorable. There are so many ways that a company’s employees can bury all the great efforts that have gone into creating a great product or delivering a good service. And these days it seems like bad or oblivious customer service is the [...]
Filed under: Marketing, social media, twitter, Uncategorized | Leave a Comment
Tags: customer service, Marketing, shopping
People Can Make Your Brand
I’m horrified whenever I hear people say that a customer is not important. I’m horrified, particularly in this economy, when people act indifferent toward customers. Business today is about people. It’s so easy for people to define your brand and your brand value based on their experiences and perceptions. Why? Because they have a voice, [...]
Filed under: Marketing, social media | Leave a Comment
Tags: brand management, customer service, tiffany
I love the idea of LinkedIn Answers. Its a great opportunity to get…well…answers from the community and share resources. The problem I have with LinkedIn Answers is that people mis-use it (IMHO). I’ll give you an example: So let me ask this question…how were any of these responses really helpful? They failed to answer [...]
Filed under: Marketing, Online Advertising, social media | Leave a Comment
Tags: community, forums, linkedin, linkedin answers
When it comes to Social Media and getting people to want to share your content, I believe that making the process easy can’t be stressed enough. There is great value in getting people to share your content – its free distribution. I’m quite surprised when I happen upon pages on well-known media websites that have [...]
Filed under: Marketing, social media, twitter, Uncategorized | 2 Comments
Tags: content, content marketing, sharing buttons, social buttons, social media, twitter
I was just reading this article on AdAge about the VW Super Bowl commercial. The premise of the AdAge article is that while the commercial went viral, it didn’t do enough, “So yeah, VW got some positive attention. And that’s good. But the attention wasn’t on automobiles. That’s bad. This could have just as well [...]
Filed under: Marketing, Online Advertising, social media | 1 Comment
A crucially important aspect of engaging in social media is “Online Reputation Management” or ORM. Even if you as a company are not yet engaged in Social Media – you need to be aware of how people are talking about your brand online. Real-Time You need to monitor your brand because you can never be [...]
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I was just scrolling through Facebook when I saw an update from Facebook about Etsy which allows you to find “personal” gifts for friends based on interests and likes. This I had to check out. Now let me preface by saying I think my analysis of the usability of Etsy should be pretty good. I [...]
Filed under: Marketing, social media, Uncategorized | 2 Comments
Tags: christmas gifts, etsy, facebook, gifts
Managing Your Reputation
Oh Carly…Carly Fiorina. She inspired me….to reflect on how you should always think about your future reputation and not just the fight at hand. What goes online stays online. Even when information is deleted it can often remain on Google for awhile. Case in point, yesterday somebody wrote a defamatory comment about my employer on [...]
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Tags: competition, competitors, reputation, reputation management, social media, social media marketing
Recently I attended Sitecore’s Digital Trend Spot in London. The one day conference centered around using online technology in innovative ways. A phrase I heard numerous times was “Context is King”. Well there are a lot of “Kings” in Social Media and I recently wrote about three: Content, WCM and Social Media. So “Context is [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media, twitter | 2 Comments
Tags: online marketing, social media, social media integration, social media marketing, video
