Archive for the ‘Online Advertising’ Category
I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems Beauty is the [...]
Filed under: Marketing, Online Advertising, social media, twitter, Uncategorized | Leave a Comment
Tags: deals, group coupons, groupon, living social, LivingSocial, online marketing, shellac
I love the idea of LinkedIn Answers. Its a great opportunity to get…well…answers from the community and share resources. The problem I have with LinkedIn Answers is that people mis-use it (IMHO). I’ll give you an example: So let me ask this question…how were any of these responses really helpful? They failed to answer [...]
Filed under: Marketing, Online Advertising, social media | Leave a Comment
Tags: community, forums, linkedin, linkedin answers
Isn’t it an ever increasing worry that marketers have? With so many ad serving services available and different programs with different vendors its difficult to have as much control as you’d like over advertising placement. But sometimes the placement is so bad…Kimberly can’t help but blog about it… These 2000 job cuts account [...]
Filed under: Marketing, Online Advertising | 3 Comments
The California Milk Processor Board recently launched a new campaign that has stirred up quite the controversy. The campaign targets men by pitching milk as a PMS symptom reliever. So what’s the problem with that? Well apparently they’ve taken the humor further than some like. Well you can’t please everyone. I learned about the campaign [...]
Filed under: Marketing, Online Advertising, Uncategorized | Leave a Comment
Tags: change.org, got milk
I was just reading this article on AdAge about the VW Super Bowl commercial. The premise of the AdAge article is that while the commercial went viral, it didn’t do enough, “So yeah, VW got some positive attention. And that’s good. But the attention wasn’t on automobiles. That’s bad. This could have just as well [...]
Filed under: Marketing, Online Advertising, social media | 1 Comment
A crucially important aspect of engaging in social media is “Online Reputation Management” or ORM. Even if you as a company are not yet engaged in Social Media – you need to be aware of how people are talking about your brand online. Real-Time You need to monitor your brand because you can never be [...]
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Ad agencies in Belgium are joining together in protest of unfair new business pitch practices. Awesome. I support them. I won’t reiterate why they are doing it because you can read a great blog post written by Fuel Lines here. The pitch process in B2B is generally a wee brutal. The web has made this [...]
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Music for Ads
If you’ve been following my blog you might have read my blog post about Cathay Pacific’s awesome ad campaign. I particularly liked their choice of music which turns out to be “Feel” by Robbie Williams. The music was perfectly selected for Cathay Pacific’s campaign: it added the right emotion. Anyone who knows me well would [...]
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Tags: brand continuity, brand experience, commercial music
Recently I attended Sitecore’s Digital Trend Spot in London. The one day conference centered around using online technology in innovative ways. A phrase I heard numerous times was “Context is King”. Well there are a lot of “Kings” in Social Media and I recently wrote about three: Content, WCM and Social Media. So “Context is [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media, twitter | 2 Comments
Tags: online marketing, social media, social media integration, social media marketing, video
You’ve heard the line “Content is King”, right? Well my take is that Web Content Management (WCM) system, Social Media, and Content are the three Kings! They’re all intrinsically tied and important to making your website a success. I was inspired to write a white paper about this after many online and offline discussions. I [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media | Leave a Comment
Tags: cms, content strategy, online marketing, social media, wcm
