Archive for the ‘Marketing’ Category
Ad agencies in Belgium are joining together in protest of unfair new business pitch practices. Awesome. I support them. I won’t reiterate why they are doing it because you can read a great blog post written by Fuel Lines here. The pitch process in B2B is generally a wee brutal. The web has made this [...]
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Recommended Business Books
When I left Paris in 2009, my friends proved they knew my habits well; for a going away gift they presented me with a sterling silver bookmark imprinted with the Eiffel Tower from Christofle. Yes…I confess, I am a bookworm. I haven’t parted ways with books for ebooks yet…but that’s just because I haven’t yet [...]
Filed under: Marketing | 1 Comment
I was just scrolling through Facebook when I saw an update from Facebook about Etsy which allows you to find “personal” gifts for friends based on interests and likes. This I had to check out. Now let me preface by saying I think my analysis of the usability of Etsy should be pretty good. I [...]
Filed under: Marketing, social media, Uncategorized | 2 Comments
Tags: christmas gifts, etsy, facebook, gifts
Music for Ads
If you’ve been following my blog you might have read my blog post about Cathay Pacific’s awesome ad campaign. I particularly liked their choice of music which turns out to be “Feel” by Robbie Williams. The music was perfectly selected for Cathay Pacific’s campaign: it added the right emotion. Anyone who knows me well would [...]
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Tags: brand continuity, brand experience, commercial music
Managing Your Reputation
Oh Carly…Carly Fiorina. She inspired me….to reflect on how you should always think about your future reputation and not just the fight at hand. What goes online stays online. Even when information is deleted it can often remain on Google for awhile. Case in point, yesterday somebody wrote a defamatory comment about my employer on [...]
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Tags: competition, competitors, reputation, reputation management, social media, social media marketing
Recently I attended Sitecore’s Digital Trend Spot in London. The one day conference centered around using online technology in innovative ways. A phrase I heard numerous times was “Context is King”. Well there are a lot of “Kings” in Social Media and I recently wrote about three: Content, WCM and Social Media. So “Context is [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media, twitter | 2 Comments
Tags: online marketing, social media, social media integration, social media marketing, video
You’ve heard the line “Content is King”, right? Well my take is that Web Content Management (WCM) system, Social Media, and Content are the three Kings! They’re all intrinsically tied and important to making your website a success. I was inspired to write a white paper about this after many online and offline discussions. I [...]
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Tags: cms, content strategy, online marketing, social media, wcm
Ping and Bing
When Microsoft renamed it’s search engine ‘Bing’ I thought it was funny: made me think of a slot machine. But with recent highly publicized cases of trademark infringement like My Dough Girl v. Pillsbury’s “Doughboy” I was surprised Apple chose to name its iTunes social network “Ping”. You might think the name is clever – [...]
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Tags: google music platform, ping, ping.fm, social media
Annoying Banner Ads: Effective?
I’m not really a fan of banner ads. At least not ones that keep moving. But aside from my annoyance of banner ads I often notice things that could be better about how we interact with them. Repetitive even after you click-through Does it makes sense to keep getting served a banner ad after you’ve clicked [...]
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Tags: banner ads, online advertising
