Archive for the ‘Marketing’ Category
I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems Beauty is the [...]
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Tags: deals, group coupons, groupon, living social, LivingSocial, online marketing, shellac
What makes a consumer happier than great customer service? Great customer service is memorable. There are so many ways that a company’s employees can bury all the great efforts that have gone into creating a great product or delivering a good service. And these days it seems like bad or oblivious customer service is the [...]
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Tags: customer service, Marketing, shopping
People Can Make Your Brand
I’m horrified whenever I hear people say that a customer is not important. I’m horrified, particularly in this economy, when people act indifferent toward customers. Business today is about people. It’s so easy for people to define your brand and your brand value based on their experiences and perceptions. Why? Because they have a voice, [...]
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Tags: brand management, customer service, tiffany
I was listening in on a conversation the other day about leads that are not being followed up on. I wanted to know if the leads were ripe. Apparently in this scenario the sales people are supposed to follow up with every “lead”. My former-salesperson alarm bell went off in my head, “Wait. Telesales are [...]
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Tags: b2b marketing, b2b sales, lead funnel, lead generation, lead nurturing, sales funnel
I love the idea of LinkedIn Answers. Its a great opportunity to get…well…answers from the community and share resources. The problem I have with LinkedIn Answers is that people mis-use it (IMHO). I’ll give you an example: So let me ask this question…how were any of these responses really helpful? They failed to answer [...]
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Tags: community, forums, linkedin, linkedin answers
Isn’t it an ever increasing worry that marketers have? With so many ad serving services available and different programs with different vendors its difficult to have as much control as you’d like over advertising placement. But sometimes the placement is so bad…Kimberly can’t help but blog about it… These 2000 job cuts account [...]
Filed under: Marketing, Online Advertising | 3 Comments
The California Milk Processor Board recently launched a new campaign that has stirred up quite the controversy. The campaign targets men by pitching milk as a PMS symptom reliever. So what’s the problem with that? Well apparently they’ve taken the humor further than some like. Well you can’t please everyone. I learned about the campaign [...]
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Tags: change.org, got milk
When it comes to Social Media and getting people to want to share your content, I believe that making the process easy can’t be stressed enough. There is great value in getting people to share your content – its free distribution. I’m quite surprised when I happen upon pages on well-known media websites that have [...]
Filed under: Marketing, social media, twitter, Uncategorized | 2 Comments
Tags: content, content marketing, sharing buttons, social buttons, social media, twitter
I was just reading this article on AdAge about the VW Super Bowl commercial. The premise of the AdAge article is that while the commercial went viral, it didn’t do enough, “So yeah, VW got some positive attention. And that’s good. But the attention wasn’t on automobiles. That’s bad. This could have just as well [...]
Filed under: Marketing, Online Advertising, social media | 1 Comment
A crucially important aspect of engaging in social media is “Online Reputation Management” or ORM. Even if you as a company are not yet engaged in Social Media – you need to be aware of how people are talking about your brand online. Real-Time You need to monitor your brand because you can never be [...]
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