Archive for March, 2010
A little fashion shop closed down recently. I only noticed it because its near the bus stop. Oh yes ladies and gents..in London public transportation is civilized! A few days later there was a professionally designed window cover (instead of newspaper) announcing the opening of a new store specializing nuts. There was mention of the [...]
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Tags: business hours, new store opening, setting customer expectations
I’m not sure what CNN “ad serving” is like in the US because I have been in Europe for the last few years. But at least in France and the United Kingdom, Suzuki Motors has been a predominant advertiser on CNN’s video stream since I’ve been watching (circa August 2007). For quite awhile, I found [...]
Filed under: inbound marketing | 2 Comments
Tags: cnn, inbound marketing fail, landing page, landing page optimization, online conversions, suzuki
Lead Gen Humor
Sometimes life is really amusing. I was on MarketingProfs.com looking for some PR info when I came across a post about Lead Generation by who other than Brian Carroll. http://www.marketingprofs.com/articles/2009/3281/10-tips-for-using-linkedin-to-generate-leads In his article he mentioned his Linkedin Group and I immediately signed up. I got an email response with a link to one of Brian [...]
Filed under: Uncategorized | 1 Comment
Tags: #fail, brian carroll, cms vendor, lead gen, lead generation
Hotmail Ads: TOO Much Reality?
I’ve had hotmail since 1996 or 1997…same address. And considering how I’ve moved around the planet it has served me well. So there’s really no logical way for me to avoid my hotmail account other than just going mobile for a while and checking from my Blackberry. But these banner ads have been rotating repeatedly [...]
Filed under: inbound marketing, Marketing, Online Advertising, social media | 1 Comment
Tags: advertising campaign, banner ads, hotmail ads, hotmail banner ads, inbound marketing, internet marketing, nhs, nhschoices, old school marketing, online marekting
According to Ben Parr of Mashable, at SXSWi Jay Adelson, Digg CEO revealed the new Digg. Mashable you’ve got an unfair advantage right now! LOL Mashable is testing Digg’s new one-click. At the time of writing, the blog post “New Version of Digg Revealed” has 1,425 Diggs! I signed up for the new Digg and [...]
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Tags: digg, digg tv, mashable, new digg, sxswi
Recently, I had the pleasure of chatting with Jimmy Ellis the Director of Optimization Research at MarketingExperiments.com about their take on form optimization. I was pretty impressed. I’ve been doing a lot of research on CTA and form optimization as I’ve been changing things up on oshyn.com. Of course, I didn’t want to change just [...]
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Tags: CTA optimization, form optimization, lead generation, Marketing, marketingexperiments, online marketing, oshyn
Take a quick look around the web and its clear we need more than a few nips and tucks. Today Forrester announced their prediction that US online retail will grow at a 10% compound annual rate over the next 5 years reaching $249 billion by 2014. Forrester predicts that most of the US retail growth [...]
Filed under: Uncategorized | 2 Comments
Tags: cms, extreme makeover, inbound marketing, internet marketing, mobile marketing, online marketing, wcm, website makeover, website redesign
The other day on a conference call there was a comment made about Advertising Agency people being the greatest salespeople in the world – and not always so good at getting repeat buyers. I have a pet peeve when it comes to online campaigns and websites: the assumption that the viewers have super duper computers [...]
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Tags: digital marketing, landing page design, landing page performance, mobile friendly website, online marketing, website campaign
SEO Snake Oil
I look at Website Grader from HubSpot now and again to see how it grades Oshyn’s website following changes. The info has been very insightful. But for some reason the Grader tool does not always find our blog and penalizes us (thus making it hard to know if it thinks our site has improved overall). [...]
Filed under: Uncategorized | 1 Comment
Tags: hubspot, SEO, seo snake oil, website grader, website marketing, website seo
More about “Content is King”
You have a website. Yay! How do you make your content work for you? I’ll give some bullet point tips/ideas: • You can repurpose your content to social media sites • You can use social bookmarking to increase “Get Found” phenomena • Your Google or Bing SERPS are up • You’ve got content for link-building [...]
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Tags: cms, content management, digital marketing, online marketing, oshyn, social media
